Purpose,styles and conventions of music videos

In this assignment i will be comprehensively explaining the purpose,styles and conventions of music videos to this date.

History 

The history of music videos has yet been short lived however the revolution of music videos is growing at a rapid rate. The first music video that was ever aired on the Music Television Program  “MTV” was ” The Buggles – Video Killed The Radio Star” in 1981.

This music video shows that even in 1989 the music videos still had a purpose. For example back then music videos where created mainly to publicize the Song recording rather than the music video itself. The reasoning for this was that there was no real convenient way of the public cheaply storing music videos. This also clearly shows how to purpose of music videos have changed since 1989 to the present day, From simply wanted to advertise the success of an artists music and the artist themselves to wanting to specifically make sales on music videos and use music videos to create often a false image of the artist. The following video can be used to compare music videos back in 1989 to the more recent music videos.

This music video shows how the concept of the music video has changed over the last 3 decades. Musicvideos to this date have the ability to more graphic due to great art of editing. Also due to the ever expanding technology that is available to us in this day and age, Making a music video is much easier and efficient due to the abilities people on a music video production have. 

Purpose 

The main purpose of creating a music video to comply with a new or recently existing song is to create more of a fan base for that particular production. This being said a music video allows more of a production to be seen for people to like or dislike the song even more than the did before the music video. For example a famous well known song may be extremely popular with the public already however by making a music video to comply the song it will draw more fans, attention and popularity to the song as people who may not be too keen on the song itself may feel that the music video is greatly put together. From past experience i can acknowledge that music videos are often popular if they contain something that relates to the viewer. For example a song that reminisces about love or romance will relate well to viewers who have had experience with love and romance. If a music video had been created for a song about love and romance it is likely that it too will relate well with the audience as the song and video will create more of an experience for the viewer.

Another main reason music videos are created apart from more popularity and acknowledgment towards them is ultimately money. When a song is created and released there is chance that the song will become popular with the public and therefore make it a hit song overall producing more sales and inevitably more money for the artist and record label. The artist and record label may then make a mutual agreement to create a music video for the specific song that may be popular with the public. This is done not only as a promotional tool to advertise music, artists and the records label but is also used as a commercial product to make more profit for the artist and record label. This is done by giving the viewers opportunities to purchase a copy of the music video for around double the price of a song. The music video may be sold on Itunes or other music/music video download softwares. This being said a music video also adds more general popularity towards the artist,song and record label. All of this results in more profitability and popularity. (BASICLY THEY PROMOTE THE MUSIC RECORDINGS)

Steven Spielberg Auteur Assignment

In this assignment i will be explaining in detail the successes that has lead up to the current day from steven spielberg. I will also be explaining why he is an auteur  along with many other points that relate to him and his career. The known idea of an auteur  is that a directors films reflects the directors personal creative vision. Steven Spielberg is known for being an auteur as many of his films have magic and expertise that is created in his films. Steven spielberg is commonly know for the following films:

• Jaws (Directed)
• Twister (produced)
• Goonies (Wrote Story)

Steven Spielberg is commonly known for Directing the world wide known film “Jaws”. This film was released in 1975 but is still a high adrenalin film to watch in the present day. Judging by the dialogue and characters reactions in the film it is obvious to see how film has changed over the past 37 years in terms of the Story line of films and mostly how they are acted out. For example the film “Jaws” has many voice overs in its film trailers that are a traditional old school movie voice overs. In the present day films are much more dependent on high levels of graphical activity in addition to sound where as the film “Jaws” relies highly on sound rather than intense visual content. For example when a shark is about to attack in “Jaws” there is a classic intense heartbeat like music to let the audience know something bad is going to happen. This is also done to add to the drama of the film. Steven spielberg did a very good job at directing this film as it is still very popular with modern sequences and he is well know for directing this film even to the present day due to its classical integrity. Jaws is a film that nearly everybody has seen and is an all time classic from Spielbergs  list of directed films. This Film shows many signs of how Steven Spielberg is an auteur  due to the fact that it is very classic and blended well with its time. Also by watching some of his films it is clear to see how many of his films have a particular feel to them to let the audience know that the magic of the film came from the legendary and well know Steven Spielberg.

Steven Spielberg is commonly known for being one of the Executive producers of the following film “Twister”. Releasing in 1996 this was one of Spielbergs big hits in terms of production. Due to its high intensity graphics this film was and still is a much loved classic around the world. It is obvious when comparing the two films Twister And Jaws that Twister had far better graphical activity however both films where brilliantly made for there time. When looking in depth at the film Twister it is clear to see that there is high graphical content. There are also many shots included in the film that give the audience the tension that is required to emphasize the graphical and sound content. The film was arguably the best film of its current time due to its gripping story-line, classical shots and its much trusted producers. One of which being Steven Spielberg.

Steven Spielberg is also known for Writing the Goonies. Released in 1985. This was an extremely popular family comedy. Even with children and young adults in the present day the goonies is still a much watch classic. Due to its Fantastically adventurous story line and its hilarious traditional 80’s kids actors it makes this film a blast from the past for some. Due to its laid back

family and adventure genre it is very easy to sit down, watch and enjoy. Steven Spielberg really expressed talent when writing this script. The story line simply flows and relates to the imagination of children and young adults watching this. This is a film that was well written from the start in the pre production stage, well Pursued in the production stage, and well edited in the post production stage. All of this made an all time classic family film that is great for all ages and is still simply enjoyable in the day and age.

In Conclusion i think that Steven Spielberg has expressed great talent and expressed some of his own vision in all aspects of the films he has participated in. For example he has Directed jaws which turned out to be an all time classic due to its simplicity in thriller and great use of sound rather that extreme visual content due to its time period. He Produced twister which again turned out to be a popular and still talked about and referred to all time classic. Finally he Wrote the goonies which again turned out to be a classic and extremely popular film with many ages even in the present day. These three examples of steven spielberg acting different roles in films have all turned out to be long lived classics. However there are many more that Spielberg has directed,produced and written that have bought great success to him. These include:

• E.T
• raiders of the lost ark
• Jarrasic park

These are just a few more of his films that have been a huge inspirational success and contain a common streak in all of his films. These are the reasons i believe Steven Spielberg is one of the most popular Auteurs Alive.

Evaluation Of Soundtracks (Late Shift) Project

The following Link Bellow is our project which contains self constructed sound mixed with self constructed video:

(INCLUDE LINK HERE)

I think this production went very well and was a great experience. I learnt how to effectively create sound to tell a story without including visuals. When we included visuals it was a great deal of hardship as it was difficult to match up the sound to the visual files. However once this was overcome it turned out to be a good story about how a man who is living in the college unauthorized has to get ready and leave the college before any students spotted him. I think this a great story-line  as it is humorous as well as realistic in this current day and age.

If I was to do this again i would defiantly spend more time editing and getting more sounds that are more precisely matched with the visuals side of this project. Also if we had more time it would be good practice to expand on the story line and possibly show the mans day life. A great feature that could have been added to the film if it was able to be longer etc could be a time lapse in the studio to show the day time students using the facilities then the man living there come back to him unwelcome living. The role i played in this production was recording and putting together the sounds that where used and filming the visuals. Other members of my group added the sound to the visuals.

Development And Principals Of Parallel Editing

What Is Parallel Editing? 

Parallel Editing is when two scenes of the same narrative construction are displayed and presented in the same manor simultaneously. In simple terms this is when an editor edits a film in a way to show multiple clips of the same conception but filmed in different locations simultaneously. This often gives the audience a false sense of what is going on. Sometimes it simply adds more drama,suspense and anticipation to what may be a boring scene. The video below is an Example of Parallel Editing:

This video shows a false perception of how scenes can be put together to dramatically increase intensity and interest in a scene. Another example of Parallel Editing

Why Use Parallel Editing? 

The main reason for using Parallel Editing is to ultimately make a scene more interesting and add drama and intensity to it. Also it can often help to tell more of a story in more detail ultimately in one scene. Parallel Editing adds interest and excitement to an otherwise boring scene. Parallel editing is often applied to create suspense. Imagine the following scenario:

A Man who is in great financial debt goes to one of a well known mafia boss’s nightclub to steal money in desperation to pay this man back from an arrangement. He successfully gets into  the empty office area and locates the safe. As he cracks the safe he takes his required amount, shuts the safe back up to make it unnoticed break in. As he turns around to leave the office area he glances at the mafia boss only to be shot and killed on the spot.

This scene is fairly exiting, however how can we improve this scene? With parallel editing. Now image this scenario:

A Man who is in great financial debt goes to one of a well known mafia boss’s nightclub to steal money in desperation to pay this man back from an arrangement. As He is breaking into the safe the mafia boss receives information that he has entered the premises and is now nowhere to be seen in the public eye of the nightclub. As the man cracks the safe and takes the required amount the mafia man is shown pacing to the office area. As the man shuts the safe to make it an unnoticed break in he glances at the mafia boss who is standing at the door only to be shot and killed on the spot

Think of visual interest. The first version is only exciting at its conclusion when the woman is stabbed. This second version is suspenseful throughout, especially with music. To a savvy filmmaker and cinephile, it’s obvious that the two storylines are going to intersect in a major plot point.

When To use it?

Implement cross cutting when you’re confident it’s going to work and you have the budget for it. Notice that in the two versions above the plot point is: the woman is stabbed. Everything else is potentially superfluous.

So if you have the budget, shoot both scenes and apply parallel editing. If you don’t have the budget, abridge the shower scene and move as quick as you can to the bedroom and the stabbing.

As an overall summary, Parallel Editing is a clever technique sometimes used by the editor to trick the audience into matching the film from its pieces but by giving a false sense of what is going on.

Development And Principles Of Parallel Editing *

What Is Parallel Editing? 

Parallel Editing is when a device of narrative construction in which the development of two pieces of action are presented simultaneously. In simple terms this is when an editor edits a film in a way to show multiple clips of the same conception but filmed in different locations simultaneously. This often gives the audience a false sense of what is going on. Sometimes it simply adds more drama,suspense and anticipation to what may be a boring scene. The video below is an Example of Parallel Editing:

This video shows a false perception of how scenes can be put together to dramatically increase intensity and interest in a scene. Another example of Parallel Editing

Why Use Parallel Editing? 

The main reason for using Parallel Editing is to ultimately make a scene more interesting and add drama and intensity to it. Also it can often help to tell more of a story in more detail ultimately in one scene. Parallel Editing adds interest and excitement to an otherwise boring scene. Parallel editing is often applied to create suspense. Imagine the following scenario:

A woman takes a shower while singing. Steam fills up the bathroom. Once finished she turns off the water. She puts on her bathrobe and enters her bedroom. As she opens the closet, a masked assailant stabs her on the stomach. What’s wrong with the scene?

A woman taking a shower, singing, and dressing up are not particularly exciting. How can we improve this scene? With parallel editing. Now image this scenario:

A woman takes a shower. A van pulls over in a dark alley. The woman sings gaily. Steam fills up the bathroom. Two masked assailants are in her kitchen. The window behind them is broken – their entrance. The woman turns of the water. One of the assailants yanks a knife out of the holder. The woman puts on her bathrobe. The two assailants venture on the second-floor hallway. One of them enters the bedroom, hides in the closet. The woman leaves her bathroom into the room. She opens her closet and is stabbed in the stomach.

Think of visual interest. The first version is only exciting at its conclusion when the woman is stabbed. This second version is suspenseful throughout, especially with music. To a savvy filmmaker and cinephile, it’s obvious that the two storylines are going to intersect in a major plot point.

When To use it?

Implement cross cutting when you’re confident it’s going to work and you have the budget for it. Notice that in the two versions above the plot point is: the woman is stabbed. Everything else is potentially superfluous.

So if you have the budget, shoot both scenes and apply parallel editing. If you don’t have the budget, abridge the shower scene and move as quick as you can to the bedroom and the stabbing.

As an overall summary, Parallel Editing is a clever technique sometimes used by the editor to trick the audience into matching the film from its pieces but by giving a false sense of what is going on.